Services | MAXMEDIALAB

Award-Winning Luxury Leaders

We ignite a team of professionals across all disciplines, from strategy, media, production, creative content, publicity and influencer engagement, ensuring a truly integrated approach from ideation to activation and continued evolution. As a female-led, creative, clever and driven team, we are dedicated to inherently understanding and helping to evolve the worlds of beauty and luxury through our innovative strategies.

Lynette Phillips, recognised by New York Luxury Daily as one of the Luxury Women to Watch, and the only Australian to receive this honour, brings unparalleled expertise in shaping brand strategies that keep clients relevant, resonant, and ahead in an ever-evolving industry. Under her leadership, MAXMEDIALAB has achieved global recognition, winning the World Luxury Award in Perfume & Cosmetics PR for its collaboration with Fenty Beauty by Rihanna’s anniversary event. The agency has also been named a World Luxury Award finalist for its work with Audi Australia, and proudly received the Consumer Healthcare Excellence Award for campaigns with Thompsons and Chemist Warehouse.

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The power of MAXMEDIALAB is in our ability to craft innovative communication strategies designed to generate proven success. As a fully integrated agency, we focus on connection, communication and a true full service approach. We respond to the current media climate with our team of experts who are skilled in public relations, media buying, event production, brand activation, talent partnerships and campaigns.
Events, Production, Publicity & Talent Strategy
Haus Labs By Lady Gaga
From physical events to digital activations, we design immersive brand experiences that captivate audiences, foster meaningful connections, and leave a lasting impression. Every experience is meticulously crafted to reflect the brand’s identity, engage audiences across touchpoints, and drive measurable impact.
Moët Imperial 150th Anniversary Publicity & Events, Production
Moet & Chandon
By integrating strategy, audience insight, and expert talent management, MAXMEDIALAB delivers talent partnerships that authentically connect with audiences and generate measurable, high-impact results.
Creator Campaigns & Talent Strategy
Dolce&Gabbana
Through specialist search and social teams, MAXMEDIALAB crafts results-focused digital media campaigns that engage audiences, drive growth, and perform at pace.
Media Buying & Publicity
Audemars Piguet
MAXMEDIALAB leverages strategic analysis, advanced data intelligence, and trusted third-party platforms to uncover the insights that connect every customer interaction, guiding campaigns that engage and deliver measurable results.
Media Strategy, Media Buying & Online Traffic Acquisition
Paspaley
We thoughtfully produce creative content and campaigns through our in-house photography and videography, specifically tailored to each brand’s identity and purpose.
Creative & Content
Penfolds
MAXMEDIALAB transforms brand storytelling into impact, drawing on trusted media relationships and extensive industry experience. Each campaign is thoughtfully designed to amplify brand presence, foster meaningful connections, and achieve editorial outcomes.
Media & Publicity
Audemars Piguet
By blending strategic insight with innovative media planning and execution, MAXMEDIALAB creates campaigns that cut through the advertising clutter, captivate audiences, and deliver measurable outcomes.
Media Strategy, Media Buying & Online Traffic Acquisition
Hermes